Consumers have become very conscious about the environment and the impacts of their daily activities, including the places they shop and the brands they purchase. They want to be part of like-minded communities and patronize businesses with sustainable practices.
According to Shopify, nearly 50% of consumers worldwide have made a decision to buy from brands that have a clear commitment to sustainability.
But it’s not just a desire to purchase environmentally friendly products. Highly sought-after consumer groups are actually willing to spend more on these items. A First Insight report found that nearly 90% of Gen X consumers are willing to spend an extra 10% or more for sustainable products, compared to just over 34% two years ago.
From a business standpoint, it makes perfect sense for retailers to attract and retain buyers with an eco-friendly mindset.
Going green in retail takes more than shutting off a few lights and using less packaging. Such habits can be changed quickly, but a more well-rounded and effective strategy for retailers will include making operational changes for physical locations and management of logistics, fulfillment and delivery processes.
Here are three strategies for retailers to reduce their environmental impact by focusing on the logistics and fulfillment.
Retailers have many options to increase sustainability and reduce their negative impacts on the environment. The most important options are those which can be done today as part of a sustainable strategy that will benefit retailers by making them more efficient, modernized and engaging to the 65% of consumers who want retailers to make those investments, according to a report by Acosta.
Another factor to consider is that environmental, social and governance (ESG) requirements are going to be required sooner rather than later. By getting on board now, retailers will be miles ahead of regulations. Consumers will take notice of proactive retailers.
For a full report on the future of retail with additional tips on how retailers can stay in front of changing consumer shopping habits, download our free industry guide: “Reimagining Retail: Modernizing Supply Chains to Meet Changing Consumer Demands.”
Contact Fillogic to learn how we can help increase your sustainability and efficiency in the middle and last mile today!